Kygo’s Palm Tree Music Festival is making its debut in St. Tropez, France, with a high-profile lineup that includes A$AP Rocky and Swedish House Mafia. The new European edition of the festival is set to take place soon sources say, adding to the brand’s expanding global presence.
Known for its luxury destinations and curated artist rosters, the Palm Tree Music Festival has hosted events in locations such as the Hamptons, Hawaii, and Australia. The move to St. Tropez reflects the festival’s ongoing strategy to align its brand with upscale travel and lifestyle experiences.
The St. Tropez edition will be held at the Polo Club on July 26. The venue aims to blend the area’s scenic backdrop with performances from globally recognized artists. In addition to headliners A$AP Rocky and Swedish House Mafia, Kygo will also perform, continuing his role as both founder and featured act.
The event is a collaboration between Palm Tree Crew, the brand co-founded by Kygo and his manager Myles Shear, and Pacha Group, a hospitality and nightlife company known for its amazing venues. The festival promises a mix of music, luxury lifestyle programming, and exclusive experiences tailored to its audience.
Kygo’s Palm Tree Music Festival expansion comes as global demand for destination festivals continues to grow. By targeting iconic leisure spots and partnering with established hospitality brands, the festival is positioning itself as a premium player in the live music event sector.
Tickets and VIP packages for the St. Tropez event are expected to be in high demand, with pre-sale options already available. More artist announcements and event details are anticipated in the coming weeks.
