Pop artist Ava Max has officially announced her third studio album, *Don’t Click Play*, set for release on August 9. The announcement arrives alongside a striking cover design and a thematic shift that highlights a darker, more introspective tone compared to her previous work.
The upcoming album marks a notable evolution in Max’s music, showcasing what is described as a “fiery” and emotionally raw direction. Details revealed through the official announcement point to an album centered around personal conflict, mental health struggles, and resilience. This narrative arc stems from a period of reflection for the artist and is set to be expressed through both lyrics and production.
*Don’t Click Play* follows Ava Max’s prior releases: her platinum-selling debut *Heaven & Hell* (2020) and her sophomore project *Diamonds & Dancefloors* (2023), which maintained a more upbeat, dance-pop aesthetic. The new album diverges stylistically, drawing upon rock and electronic influences while retaining Max’s signature pop sensibility.
The album artwork features the singer engulfed in flames, symbolizing inner turmoil and rebirth. Promotional materials suggest that the visuals play a central role in the album’s storytelling.
While the tracklist has not yet been released, Ava Max has hinted at new music arriving ahead of the full album drop. The rollout strategy appears to include visual content and performances leading up to the August debut.
Ava Max’s fan base and industry followers are closely watching this bold artistic shift, which could redefine her position in the modern pop landscape. The release of *Don’t Click Play* will be available across all major streaming platforms beginning August 9.
