Owning a restaurant is hard work. Even though the potential rewards are great, there are a million high-impact decisions you have to make. One important decision is what hours your restaurant should be open. Are you wondering if it’s time to extend your hours? We’re here to help you weigh the pros and cons of expanding your restaurant’s operating hours.
The Impact of Extended Hours
Expanding your restaurant’s hours can boost revenue potential. Longer hours could attract more customers, leading to higher sales.
But it’s not just about the extra money. You’ll need to consider staffing needs. More hours mean more shifts, which means you’ll need more employees or longer shifts for your current team. Don’t forget about menu changes, either. Different hours might require different menu items to match customer preferences.
Customer satisfaction is another factor to consider. Widening your hours could draw in a loyal base of customers who appreciate the flexibility. On the flip side, keeping quality service consistent across extended hours can be challenging. It’s important to weigh the pros and cons carefully.
The Early Risers: Pros of Opening Earlier
Opening earlier can attract a new crowd—those who cherish a good breakfast or an early lunch. Early risers often seek a cozy spot for morning coffee or a quick bite before work.
Offering breakfast can set you apart from competitors who only open for lunch and dinner. A well-rounded breakfast menu can be a draw for busy professionals and families alike. Think about hearty pancakes, fresh fruit bowls, or a strong cup of joe.
Another benefit is the potential for increased overall revenue. Starting the day early can lead to a full day of steady income. However, it will require hiring morning staff and possibly adjusting your menu to feature breakfast items.
The Night Owls: Pros of Staying Open Late
Staying open late can appeal to night owls and those looking for a place to dine after typical dinner hours. Late-night dining has its perks, such as attracting a younger crowd or those involved in nightlife activities. It can also be a draw for people leaving late-night events or working unconventional hours.
But there are considerations to keep in mind. Safety is a top priority for both staff and patrons. Ensure your restaurant is well-lit and secure during late hours. Staffing might require employees willing to work late shifts, which can be harder to find. Make sure you’re capable of doing late-night dining effectively before you expand your hours past nightfall.
Questions To Ask Yourself Before Extending Hours
Before making any decisions, ask yourself these questions:
- Do I have enough staff to cover the extended hours?
- Can my kitchen handle the additional workload?
- Is there a demand for earlier or later hours in my area?
- Will the extra hours help me beat my competition?
- Am I prepared for the potential challenges of extended hours?
Reflecting on these questions can help you determine if extending your restaurant’s hours is the right move for you and your business.
Expanding your restaurant’s hours can offer many benefits, but it’s not a decision to take lightly. Should you expand your restaurant’s open hours? Consider the impact on your staff, menu, and customer base. If you decide to go for it, ensure you’re prepared to handle the changes.
