Want to spruce up your restaurant’s menu? Check out these tips for designing an eye-catching menu that will implore customers to try your dishes!
You have the location, the decor, and the mouth-watering recipes. Now you need to showcase the star of the show: your menu. Here are some tips for designing an eye-catching restaurant menu that’ll keep customers coming back for more.
Think Outside the Box
Instead of printing your menu on traditional mediums like paper stock, consider doing something unconventional, like casting it on a digital display. There are a lot of factors to consider before you purchase digital signage for your menu board, but this twist can grab customers’ attention and make it easy for you to change menu items or prices as needed. You can also experiment with unconventional shapes or materials for your menu. For example, a sushi restaurant might present its menu on a wooden plank resembling a sushi board.
Choose the Right Fonts and Colors
When it comes to designing an eye-catching restaurant menu, the right combination of fonts and colors can make all the difference. First, choose a font that reflects your restaurant’s personality and is easy to read. For instance, a fancy steakhouse might use an elegant script, while a fun, beachy spot could opt for a relaxed handwritten-looking typeface.
When selecting colors, consider your brand’s palette and the environment of your restaurant. Aim for a good contrast between text and background, making sure your customers can easily read and enjoy your menu.
Be Strategic With Layout and Dish Descriptions
You want your customers to have a great experience, and part of that is making sure your menu is visually appealing and easy to navigate. Use clear categories and logical ordering, like appetizers, salads, entrees, and desserts. You can also use dividers or space strategically to focus attention on specific dishes or specials.
When crafting dish descriptions, be concise but tempting. Use descriptive and flavorful words to make your customers’ mouths water before they even see your food. Succinctly mention any unique ingredients or preparation methods that set your dishes apart from the competition.
Don’t Forget the Photos—But Use Them Wisely
Incorporating images into your menu can be a powerful way to entice your customers. However, you want to make sure your photos enhance your menu, not detract from it. Use high-quality images that are well-lit and showcase your dishes in the best possible way. To avoid making your menu too cluttered, consider focusing on some key dishes or use a single, well-composed photo as a visual centerpiece.
A well-designed and eye-catching restaurant menu is crucial for your restaurant’s success. Follow these tips and don’t be afraid to think outside the box to create a menu that will leave a lasting impression on your customers.
